weedeater

The words ‘southern lord‘, accompanied by an image of a horned creature with a hook and a pentagram, can’t help but dispatch the mind to the fiery netherworld of the fallen one; the scapegoat for all that is vile, revolting and just plain evil in this world, including the unholy sounds of heavy metal music. So you might be surprised to hear that the Los Angeles-based label, known for it’s focus on the ‘doom, stoner and drone’ sub genres of metal, was not named after Satan, The Devil, Shaitan or any other such figure, but instead after a certain ‘fruit, spice and whiskey flavored liqueur‘ invented by a bartender in New Orleans well over 100 years ago. Southern Lord was the name bestowed on a fledgling record label by it’s father, the Southern Comfort swillin’ guitarist for Thorr’s Hammer and Burning Witch, Greg Anderson, because he thought ‘it sounded cool‘.